Holidays are going to be here before you know it. One of the best ways to differentiate your store and encourage local shopping is to offer free gift-wrapping. This services sets you apart from the big stores that either don’t offer or charge for the service. While you can certainly do this all year, Holiday is the time to shine – literally.
Here’s how to leverage this tool effectively.
First, hire people who wrap beautifully. This really is an art. It is important to hire people who enjoy the process and demonstrate attention to detail. Hire them now, train them and get them practicing.
Next, create a Wrap Station. This can become a key visual in your holiday program. Create 3-5 “packages and feature them on the wall above the station. Keep the station active and the activity will attract your customers.
Involve you customers in the wrapping experience. Offer gift-wrapping lessons. Include some DIY opportunities to make your own wrapping paper or decorations. Don’t forget to show how to be creative with ribbon. Present ideas that use unexpected materials. Offer ideas for re-using materials after the holiday.
Wrap for a cause. Offer customers the opportunity to donate for the wrap and then donate the dollars collected to a local charity.
Down time at the station? Have your team pre - wrap popular gift items for grab and go display.
Be Cost Effective with your materials.
Order gift-wrap, gift bags and gift boxes in a neutral metallic - copper, bronze, gold, silver & pewter are all good choices.
For a green alternative consider brown paper for each.
Select a neutral tissue in cream.
Select one or two neutral color ribbons, raffia, or twine.
What’s left over from the holiday will work throughout the year.
How Much should you buy?
A 24”x85’ roll wraps 40-50 gifts. A 24”x417’ counter roll wraps 175-200 gifts.
Need help? Contact: Anne Cecil, ONO made in the 191, firstname.lastname@example.org