Let's get one thing straight. Retail will never die and I'm talking bricks and mortar here. Bricks beats clicks every time in offering the BEST experience. I'll be speaking about this on Friday at AETA and taking participants on a retail safari to see excellence in action. I'll even offer you more details in our next post, but for now consider these 4 E's to Excellence:
ENHANCE YOUR IN-STORE EXPERIENCE
ENGAGE YOUR CUSTOMER THROUGH EVERY TOUCHPOINT
EXCITE YOUR CUSTOMER
ENTICE REPEAT VISITS
Need help with your in-store experience? Ask us how.
Written by Anne Cecil, founder of ONO-Made in the 191. Anne has over 30 years professional experience in retail merchandising & management, product design, coaching, public speaking & consulting. Her posts focus on helping retailing maximize profits, floor space & creating impactful merchandising.