Did you know that a shopping journey that begins in store and ends online results in a 64% larger shop at check out?
Did you know an online shopping journey yields a 25% higher purchase at checkout than in-store?
Leverage this data as you integrate your in-store and online business into a Customer First shopping experience using these 4 simple steps.
1. Encourage your customer to complete their purchase online. You can do this with some computer stations in-store, by offering free wifi and by incentivizing them with bonus loyalty points, a percentage off, a coupon for their next visit, etc. That gets them to your site where you can show more product and keep them shopping with both hands free!
2. Incentivize add on to the purchase by offering Free Shipping with a minimum $ amount. Determine your average $ sale and average $ price of your “impulse” items to find the sweet spot free shipping minimum for your customer.
3. Make sure your site is set for suggestive cross sells, up sells and customers who bought this also bought… just like Amazon. Amazon is successful is because they make online shopping easy.
4. Consider a special deal for you page before checkout. Shoedazzle shows a page of items about 10-15% off to build share of wallet before the customer gets to checkout page. You could also promote online only merchandise or items you need to move. Customers do not have to select anything, but the opportunity is there.
Hire a website professional to set these options up for you and train your staff to maintain the process. It will be well worth the investment. Do it right and you will be well on your way to the integrated shopping experience your customer will love.
Need help with this strategy? Contact: Anne Cecil, ONO made in the 191, firstname.lastname@example.org