What can you do that the Big Boys can’t or won’t? What can you do better? It’s not as hard as you think.
1. None of the Bigs offer free gift-wrap. It’s an easy service for an Independent to add. It saves your customer time and worry. They go home with beautiful gifts ready to present.
2. Have you ever tried to ship a gift from a Big? The process is painful. You can make this very easy by adding USPS click and ship from your store. If it fits it ships supplies are free from the Post Office. Stock up and let your customers pack and ship directly from your store. (This can be an add on service to your gift-wrap) Arrange package pick up direct from your door.
3. How about local delivery to your customers door with-in a selected area near your store? Everyone is in on the delivery gig now and most of them do NOT do it well. Customers can shop and pay in-store, leave items to be gift-wrapped and then have them delivered to their home. Of course this can work well for phone, online or special order items as well.
Saving your customers time, money and stress in an efficient manner, these 3 services will encourage your customers to shop small and local, increase customer loyalty.
Need more help with your holiday strategy? Attend ONO’s FREE 30 minute Webinar: 5 Tips to a Stress Free Holiday for the Independent Retailer, November 1, 9AM Eastern. Sign Up here. For more information contact Anne Cecil, firstname.lastname@example.org
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