Prepping for AETA – Hope to see you there!

It’s the most wonderful time of the year – out with the old and in with the new. Here’s a checklist for you as you prepare for the AETA trade show:
 

1. Update your numbers. Review your winners and losers financially. Update your Open To Buy. Reserve some of your OTB for new product.
2. Clear out your old or dead stock. Set up a clearance area. Discount 30% week 1 and 60% week 2.  Donate what’s left and take a charitable donation off on your taxes.
3. Dead stock. What’s hiding in your stock room? Can you give it as a gift with purchase? If not get it on clearance and get it out. Remember – you’ve already invested in it. Those dollars are gone. If it didn’t sell when you bought it, it won’t sell now. Get whatever you can for it and move on.
4. Sign up for a full Friday of AETAEdge education and take the time to learn valuable tools  to help increase your bottom line. If you can’t make it, send your #2.
5. Sign up for AETAEdge one-one-ones and get the answers you need to specific questions.
6. Make your appointments with your reps. NOTE: Make sure to leave time for educational sessions in the AETAEdge Mock Shop.
7. Review trends in the industry and in your specialty. Reviewing online images of the recent big events in your sectors are a good place to start.
8. Create a list of new items of vendors from your trend research. Set a goal to buy 3 new products and/or to work with 1-3 new vendors. This will keep your store and product fresh.

 
AETAEdge is presenting brief videos on getting ready for the show. Watch for them on FaceBook. Friday education seats are limited so sign up now. You will leave with an action plan that you can implement to improve your business.
 
ONO offers several tools to help you understand your store, your customer, your products and the experience you offer starting at $99. Contact us today.