One of the easiest ways to provide a great customer experience during the holidays is to realize that our customer has gone from ‘selfie’ shopping to gifting. Follow this trick to make the transition as painless as possible.
Consider your merchandise and prepare your store’s list for “The Best Gifts for…”. For example, Best Gifts for your Mom, Best Gifts for your Dog, Best Gifts for your BFF. These should be items you have in quantity. Hand the lists to people as they enter, or put them in an easily accessible place. Or make large signs with the gift items posted. You can merchandise them together on a table or in a zone under the sign. and the best idea would be to merchandise them together on a table or in a zone and sign them.
Gifts by theme is also a good strategy. Take a page out of the Victorian Trading Company catalog, literally. Giftworthy, Holiday Collectibles, Child at Heart, Holiday Traditions, the themes are endless.
Victorian Trading Company guides the customer by theme
Alternatively, consider other ways to group items. Chicos.com has created a holiday shop that is searchable by price or collection. This would easily translate to your store — Gifts under $50, for example.
Chicos offers online ideas by price or collectionStock up on gift cards for those who would rather let the recipient choose. Offer gift wrap so your customer leaves your store with a give ready package.
Get more tips with the ONO 5 Tips to a Stress Free Holiday for Retailer Guide 2017. In addition to To Do lists, Planning Calendars, Action Items, Reminders and Notes, the planner is packed with: Add on Customer Services, Gift Wrap Tips, Clearance and Dead Stock Strategies, Holiday Floor Strategies, Must Haves for your Visual Merchandising Tool Kit, Creating Signature Scents & Tastes, Creating High Touch experiences, Promoting Local, & Focused Promotions. The planner is available for $25.
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ONO MADE IN THE 191 offers merchandising programming and consulting services specializing in INDEPENDENT Lifestyle product Makers, Manufacturers and Retailers in these categories: Fashion Apparel, Fashion Accessories, Textiles, Gifts, and Home Products for office, tabletop and décor. We offer a variety of services at various price points. For more information visit: www.onomadeinthe191.com
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