Trade Show Trip De-Brief: Did You Meet Your Goals?

1. Did you meet your PO$? 
Did you write enough orders to reach your Open To Buy plan? This number should include the dollar amount you wrote last year + your planned growth. If you are below this number, get down to writing immediately and get those orders in. You MUST have the merchandise on your floor to sell it.
Are there any vendors you did not see this year? Make sure to reach out to any vendors you currently do business with that you did not order from at the show. Get your order in now to insure the vendor can deliver.
List any outstanding orders or follow ups required.

2. Did you meet your goal for new partnerships? 
One of the most important things to do at a Trade show is to acquire new vendor partners. Establishing relationships with 2-3 new vendors each show is key to sales growth.  New product from a new vendor creates a good reason for your customers to come check out your store.
If you didn’t meet your goal, get your vendor information out and target 3-5 new potential partnerships. Reach out and connect NOW!

3. Did you meet your cash & carry goal?
Cash & Carry give you new stock for immediate presentation in store. Promotional pricing, no shipping charges. It’s instant gratification!  
Consider featuring cash & carry prominently in your store and promoting it via social media to get customers in the door. If you didn’t get any, call your vendor partners and find out what you can get quickly to create a customer draw.

4. Did you meet your holiday goals?
The show is a time to build out and finalize items for holiday. Did you write 2-3 orders for holiday items? If you didn’t make sure you do.
Schedule follow-up items in your calendar now! You’ll be turning your attention to holiday if you haven’t already. Don’t miss out on these 4 opportunities to set your store for success in Q4 and beyond.

​Need help?  Contact: Anne Cecil, ONO made in the 191, [email protected]