With an advertising budget of as little as $1/day or $30/month, you can make sales using FaceBook or Search Engine Ads (Google Ad Words, for example) to drive traffic. Ads can be highly targeted from your existing email contacts, to a set geographic location, gender and interests. These ads will fit nicely into your promote & sell social media strategy, but setting up, testing and maintaining these ads is a tedious and time consuming process, especially for those of us who are not digital natives and natural marketers. Doing them yourself may work well for those of you that have a strong print marketing and promotional strategy and professional photography.
If you don't fit this profile, you will likely need to hire someone to do this for you and that can get expensive. It is important to weigh the cost in relation to your time and the sales results. In fairness, you will need at least 3-6 months working with someone to see if they can deliver.
Let's take a look at options & costs.
Option 1 In-House Hire: The median salary for an in-house social media manager is about $45,000-$50,000.
Option 2 Freelance: Social media freelancers with 3+ years of experiences on average will cost $45/hr. If you want real results to come from social media you will need to be active and post daily. Assuming it takes your freelancer one hour per day, your cost could be:
$45/hr per day x 5 days a week x 4 weeks a month = $900/mo x 12/mo = $10,800 per year for a freelancer
Option 3 Small Marketing Company: The cost for a GOOD small marketing company will range anywhere from $400 – $1500 per month and most will want a 6-12 month contract.
At the lowest package you will spend $4,800 per year. $400/mo x 12 months = $4,800 per year
At the best package you will spend $18,000 per year. $1500/mo x 12 months = $18,000 per year
Whichever option you choose, you will need to come to clear agreement on:
1. Accountability for reaching established and attainable goals within an agreed upon time frame.
2. Proof that your account is posting daily.
3. Proof that you are only 1 of 5-6 accounts managed by 1 person.
Don't loose hope - Next time we will discuss a great option for independent, local business Boosting FaceBook Posts.
Written by Anne Cecil, founder of ONO-Made in the 191. Anne has over 30 years professional experience in retail merchandising & management, product design, coaching, public speaking & consulting. Her posts focus on helping retailing maximize profits, floor space & creating impactful merchandising.